Open Principle Architects.
Branding, print, digital, website.
On behalf of NATION Creative.
Open Principle Architects is a multi-disciplinary studio based in Canberra, delivering precision-crafted spaces that foster meaning and belonging. OPA applies an open-minded approach, transparent processes and technical rigour to projects across Australia, using innovative design exploration to create tailored solutions for each client's unique site and program requirements.
The Open Principle logo features a modern, streamlined design that embodies the company's commitment to transparency, clarity, and innovative thinking.
At the heart of the logo is an abstract, geometric symbol resembling a stylised eye or retina and letter "O" or a circular loop. This symbol not only suggests the interconnectedness of ideas but also evokes the concept of vision and insight, reflecting Open Principle's focus on seeing the bigger picture and understanding complex systems. The gradient within the symbol add depth and movement, further enhancing the sense of dynamism and growth. The square shape in the logo represents strong, reliable solutions, embodying stability and a solid foundation for Open Principle’s approach to problem-solving. The final solution effectively communicates the brand's commitment to openness, principles, and a visionary approach to problem-solving.
