Carer Gateway. DSS.
Social media, video, print.
On behalf of NATION.
The Carer Gateway national advertising campaign aims to increase awareness of Carer Gateway services and supports, and encourage unpaid carers to access support through the phone line and website. Carer Gateway is a free support program for Australia’s 2.65 million unpaid carers, many of whom do not know that dedicated support is available to help them in their caring role.
Using the Carer Gateway logo as a creative reference, an animated video, social media and print materials featured a 2D line in motion. The creative required to speak and to be created by a wide range of stakeholders needed to be simple yet captivating. The video showcased the dynamic potential of a single line that moved through various illustrated scenarios.
Australia’s Disability Strategy.
Branding, design, print, digital.
On behalf of NATION.
Australia’s Disability Strategy 2021-2031 is a bold and forward-looking blueprint aimed at building a more inclusive and accessible society for the 4.4 million Australians living with disabilities. Underpinned by a commitment to human rights and guided by feedback from people with disabilities, their families, and advocates, the 10-year plan emphasises collaboration across all levels of government, businesses, and communities.
The logo and visual identity of Australia's Disability Strategy 2021-2031 reflects the core ideas of inclusion, accessibility, and diversity through its visual and structural elements. It incorporates bold, accessible fonts and colours, and clear layouts, ensuring that the document is easy to read and navigate for people of all abilities. The use of inclusive imagery, depicting people with disabilities engaged in everyday activities, reinforces the message that full participation in society is a fundamental right. This visual approach creates a welcoming and empowering atmosphere, aligning with the strategy’s goals of dignity and autonomy for all.
Moreover, the design promotes clarity and accessibility by following best practices for inclusive design, such as ensuring that the content is available in multiple formats, including large print and screen-reader-friendly versions.
