For the Playing IT Safe initiative, a collaboration between The Alannah & Madeline Foundation (AMF) and the Australian Federal Police (AFP), we were tasked with creating a visual identity that would effectively bridge the gap between early childhood appeal and professional tone. Our challenge was to develop a design that resonates equally with educators and parents, while vividly reflecting technology's integral role in young children's lives and promoting safe digital practices.

Our design approach was comprehensive, covering a wide range of educational resources including handbooks, activity sheets, and information sheets. The visual identity we crafted drew inspiration from leading child-focused designs, incorporating bold primary colours, clean lines, and stock illustrations, resulting in a cohesive, fun, and professional aesthetic.