Peet, a prominent nationwide property developer, was poised to unveil a land sales initiative for their latest upscale project, Jumping Creek. This unique development presented an exceptional chance to construct homes mere kilometers from Canberra city amenities, yet nestled within natural bushland surroundings.

The creative solution and positioning line "Home is here" for the Jumping Creek development is a masterful blend of simplicity and emotional resonance. Its simplicity makes it memorable and marketable, while the concept of "home" strikes a deep chord with potential buyers, evoking feelings of comfort and belonging. The brandmark and use of "here" within the positioning line cleverly emphasises Jumping Creek's unique location and attributes without explicit description. This tagline works on multiple levels, suggesting both that this is the ideal place to establish a home and that the area already possesses a welcoming, homey feel. It creates a sense of urgency by implying that prospective buyers need look no further, while its versatility appeals to a wide range of demographics. Although not explicitly stated, the line subtly connects with the development's natural setting, and it emphasises the community aspect, portraying Jumping Creek as more than just a place to build – it's a place to truly call home. This powerful positioning statement encapsulates the development's key selling points in a concise, emotionally compelling phrase, providing a strong foundation for a comprehensive marketing campaign.